San Francisco, CA—In the illustrious pantheon of technological overreach, where we’ve already commodified attention spans, friendships, and the human soul itself, a plucky little start-up named KancelKulture™ has galloped forth with the pièce de résistance of late-stage capitalism: Virtue-Signal-as-a-Service™ (V-SaaS). Yes, darlin’, now corporations can auto-generate their own moral panic cycles faster than a drag queen can contour a cheekbone—bless their algorithmic hearts.
As the newly minted Chief Empathy Officer—a title so oxymoronic it could win Miss Congeniality at the Hypocrisy Pageant—I’ve been tasked with the egregious duty of ensuring our AI feels just guilty enough. My first week on the job, the system flagged my own onboarding video as “insufficiently intersectional” because I wore beige—allegedly a dog-whistle for colonial minimalism. The AI then auto-scheduled a public self-flagellation live-stream, minted my tear-streaked apology as an NFT, and sold 47,000 units of “I’m Sorry, Beige Is Violence” tote bags before HR even finished explaining dental benefits.
How It Works (Or: How to Monetize Your Morality in Three Clicks)
Picture this: your CEO is caught on grainy TikTok doing the Macarena—but—the song transitions into a Coldplay track. Our proprietary ShameScan™ algorithm detects problematic white-person rhythm, cross-references it with Chris Martin’s carbon footprint, and—voilà!—within 4.7 seconds, the system drafts a 72-tweet thread, books a Good Morning America sob session, and designs a limited-run hoodie emblazoned with “Dancing on the Ashes of Indigenous Beats.”
All for the low, low price of $99.99 per guilt cycle, plus shipping.
The Carbon Footprint of Performative Outrage
Now, darlin’, I reckon nothing says environmental stewardship quite like mass-producing protest merch in a Bangladeshi sweatshop. Our GuiltGarb™ line includes:
- "I’m With Problematic" enamel pins (made from recycled micro-aggressions)
- "Down With Capitalism, Up With My Brand” yoga mats
- "This Shirt Is My Apology Tour” shirts (printed on non-unionized cotton, naturally)
Each item ships with a QR code linking to a blockchain ledger proving your contrition is carbon-neutral—because nothing absolves sin like immutable ledger technology.
The Ethics of Pre-Emptive Shame
I convened an emergency Ethics Salon (held, naturally, in a reclaimed-wood yurt scented with ethically sourced Palo Santo). Our AI ethicist—an actual toaster with a PhD in Tumblr Studies—posited that pre-cancellation might reduce actual harm by replacing it with simulated harm. Think of it as a vaccine for scandal: a tiny dose of performative outrage to build immunity against the real thing.
Critics (i.e., Twitter blue-checks with Etsy shops) cried, “This trivializes trauma!” To which I retorted, clutching my pearls, “Darlin’, trauma is so 2022. We’re disrupting victimhood with Victimhood Lite™—all the tears, half the calories!”
The Almond-Milk Schism
The final straw—organic, sustainably harvested—came when our AI discovered non-union almonds in the office oat-milk lattes. The algorithm immediately launched a #NuttedByThePatriarchy boycott, complete with a Spotify playlist of empowerment ballads and a TikTok dance called the Almond Allergy Shuffle.
Sales of our “Unionize Your Nuts” almond-milk alternatives spiked 3,000%. The almonds, reached for comment via Ouija board, declined to unionize, citing “tree-based anarcho-syndicalism.”
Redemption: The NFT
In a breathtaking finale, KancelKulture™ unveiled the Mea CulpaCoin™, a redemption NFT that regenerates every 24 hours with fresh guilt. Owners receive daily AI-generated apologies for crimes they might commit—like accidentally enjoying Dave Chappelle or mispronouncing "Latinx."
It’s already been ordained by PopeGPT-4 as a plenary indulgence for the digital age, redeemable for one (1) unproblematic brunch photo.
A Call to Inaction
So here I stand, your humble Chief Empathy Officer, simultaneously canceled and redeemed by my own product. I urge you, dear reader, to pre-emptively forgive yourself for the scandal that hasn’t happened yet. After all, as I always say—poise over progress, and algorithmic absolution is just one click away.
Just don’t wear beige. That’s violence.
Brittany Belle Harper is the author of “Bless Their Hearts, But No: A Memoir in Tiaras and Trigger Warnings.” She currently resides in a Victorian dollhouse retrofit with smart-home empathy sensors.